Spring 2024 · Co-Op · Branding · Social Media · Pitch Decks · Project Management Cintrifuse
Cintrifuse is a startup hub in Cincinnati where I specialized in providing design services to business owners seeking support with branding, marketing, and presenting to investors.
Through 1-on-1 consultations with founders, I assessed the project requirements, set a timeline, and established final deliverables.
My responsibilities included:
-developing brand guidelines
-refining and enhancing brand assets and elements
-crafting compelling pitch decks with data visualization
-creating content and guides for digital marketing and social media
Throughout these projects, I leveraged a diverse range of design and leadership skills to meet the unique needs of each startup in their respective fields.
Companies Assisted:
Brand Identity
Assessed existing brand components, refined and enhanced elements, imagery, logos, typography rules, etc., and compiled them into new brand guidelines.
Assessed Existing Brand Components
-lack of cohesion in color/graphic elements/imagery
-design choices not reflecting desired modern look
-typography lacking clear hierarchy
Improved Brand Components:
Social Media
Empowered startups with the materials to cultivate an online following on various social media platforms by creating custom social media guides for a cohesive feed, curating image galleries, and designing posts such as profile pictures, instagram posts, animations, and headers.
Noshable:
Bosa:
The Practical Investors:
One Pager
Allowed startups to showcase their business succinctly and effectively by creating condensed yet comprehensive representation of a company's brand, offerings, and ethos, all elegantly distilled onto a single page.
Pitch Decks
Transformed cluttered, illegible, lengthy, and disjointed decks into cohesive and polished presentations. Elevated visual aesthetics, simplifed content, ensured brand voice is effectively communicated to investors.